Marketing Automation Specialist

Location: Weston, MA 02493, USA

Notice

This position is no longer open.

Requisition Number: 912

Position Title: Marketing Specialist_G01

External Description:

Marketing Automation Specialist

Own the product!

The Marketing Automation Specialist role will join the Customer Experience Management and Marketing teams headquartered in our Weston, MA office.  The successful candidate is a marketing automation expert who thinks like a strategic marketer.


We are seeking someone with experience in marketing automation technology, process and, data. You are a team player that gets stuff done and can have fun doing it.  You have experience working with marketing automation – Salesforce Marketing Cloud preferred –  Salesforce and digital marketing platforms that drive successful marketing campaigns. We want someone that is analytical, creative and understands marketing operations well. 

You will help the team define customer journeys and support our marketing programs.  You are proficient in managing email programs that get opened and clicked, segmenting and maintaining data.  You can build reports that show email and channel performance. 


Responsibilities 

  • Help manage the technology, data, and tracking points across sales and marketing systems, channels and assets. 
  • In collaboration with Strategy teams, as well as 3rd party vendors, build and constantly test cross-channel journeys that achieve the goals and objectives of the campaign, set forth by the Strategy team.
  • Ensure the highest data quality using tactics such as data enrichment, data clean-up, accurate list load and deduplication services/programs.
  • Develop and execute segmentation across database(s). 
  • Pull lists based on specified segmentation criteria.
  • Assist with deployment and management of daily and weekly emails. 
  • Assist with the development of landing pages / optimize to enhance user experience and conversion. 
  • Optimize email channel as well as other strategic channels as directed. 
  • Continuously apply best practices to our marketing automation platform and marketing operations.
  • Help with gathering program and campaign data and offer insights for optimization. 
  • Handle high volume requests each week while delivering high quality work. 
  • Assist in overall management of marketing programs: create project plans, ensure milestones are met and communicate project status to team
  • Work with internal clients across several countries to coordinate assets for the deployment of all campaigns
  • Define and maintain email standards including opt-in/out processes, email size, HTML format, adherence to brand guidelines etc.

 

 

Job Requirements

  • 3+ years of professional experience, with most of that in demand generation or marketing disciplines in an agency or corporate marketing team. 
  • At least two years of daily use of a marketing automation platform. 
  • Familiar with Salesforce Sales Cloud. 
  • Familiar with Litmus as a QA tool.
  • Proficient in deploying emails. 
  • Proficient in loading lists into databases and marketing automation systems. 
  • Documented success running A/B and/or multivariate tests. 
  • Advanced knowledge of Excel
  • Knowledge of database querying languages (SQL)
  • Experience with HTML/CSS a plus. 
  • Experience with marketing in B2B environments. 
  • Experience with mobile push messaging.
  • Experience with SMS messaging.
  • Experience creating Landing Pages/ Forms in marketing automation systems 

Accessibility Accommodation

Monster is committed to fostering an inclusive work environment through a culture of diversity, equity, safety, and belonging. Our goal is to make work a happy and productive place for all through transparency and accountability at all levels of our organization.

If there’s an accommodation you need or prefer as  part of your application, or if you have some feedback for us on ways we can make our process more accessible for all, please send us an email at talentacquisition@monster.com or call 1-800-MONSTER and let us know how we can help!

Please do not direct any general employment related questions to this email and/or phone number. Please note that only those inquiries concerning a request for reasonable accommodations will be responded to from this email address and/or phone number.

Monster is an Equal Opportunity and Affirmative Action Employer committed to creating a diverse environment. Qualified applicants will be considered for employment regardless of  Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law

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Community / Marketing Title: Marketing Automation Specialist

Company Profile:

Monster (Randstad Group) is the worldwide leader in successfully connecting people to job opportunities. From the web, to mobile, to social, we help companies find people with customized solutions and we use the world's most advanced technology to match the right people to the right job.

We've made it our mission to help companies find better candidates. And nobody brings more cutting-edge tools to help them do just that than Monster. Whatever their needs are, we have the products and technologies to build a bespoke solution for our clients, to help them find #TheRightFit.

Innovation is the heart of our success... and our future. We're changing the way people think about work, and we're helping them improve their lives and their work performance with new technology, tools and training.

What makes Monster great…

Monster is synonymous with innovation; we are passionate about bringing great people and great companies together. In fact, we are obsessive about it – it’s what we do every day. We believe that the work that we do has a noble purpose... Making people’s lives better.

At Monster, we let people breath, giving everyone the opportunity to shape their destiny and provide the development support that allows them to do so.

Find out more about Working at Monster here: https://www.monster.com/about/working-here/

Location_formattedLocationLong: Weston, Massachusetts US